Leandro Muzzupappa

For LAIKA, the acclaimed stop-motion studio behind films like Coraline and Kubo, the website needed to feel as crafted and imaginative as their films. From the beginning, I worked hand-in-hand with the design team to ensure every interaction and transition reflected LAIKA’s artistic vision.

I co-led the development from setup to launch — building the site with Next.js and TypeScript, connecting it with DatoCMS for flexible content management, and weaving in GSAP animations to bring subtle moments of magic to the experience. The result was a fast, elegant, and immersive site that captured LAIKA’s unique storytelling spirit.

I was helping out Harley-Davidson on a large-scale migration of part of their digital ecosystem from Adobe Experience Manager (AEM) to a microfrontend architecture based on Next.js

I co-led the development end-to-end — setting up the Next.js architecture, integrating DatoCMS for content, building interactive components, and bringing the visuals to life with GSAP animations. The result was a fast, polished, and flexible site, ready for the studio’s future updates. After launch, I delivered a clean handoff so the client could manage content and animations with ease.

To bring people closer to Coca-Cola’s salespoints, we created The Hunt: an AR game where users open a 3D map of their city and move through the real world to collect virtual elements and redeem rewards.

I was responsible from the very beginning — exploring ideas, selecting technologies, and shaping the architecture — all the way to implementation and deployment. The build combined 8thWall for AR tracking, React + TypeScript for the interface, Three.js for 3D elements, and GSAP for animations, ensuring the experience ran smoothly on mobile devices.

It was a unique mix of branding, gameplay, and immersive technology, showing how AR can drive engagement beyond the screen.

I contributed in the early setup phase, focusing specifically on building components and crafting smooth animations. My role was hands-on with GSAP and CSS, styling transitions and microinteractions that gave the interface a sense of polish and motion aligned with the brand.

When Bad Bunny dropped his new album, the campaign needed something as unique as the artist himself — an interactive site embedded directly inside the Spotify app. The centerpiece was a custom AI prompt generator that created personalized messages for fans, wrapped in slick animations and bold visuals.

My role was to integrate the React + TypeScript front-end with a custom Laravel backend, connecting it to the AI service and ensuring smooth, fast communication inside Spotify’s embedded environment. I also implemented the generator’s logic on the client side, handled data flow to the backend, and brought the interface to life with GSAP animations that matched the album’s bold aesthetic.

After the success of the original demo, Google wanted a fresh take: a complete refactor of the codebase and a full reskin inspired by bento box layouts and a custom color palette. The goal was to give the in-OS experience a modern, playful look while keeping it smooth and fast.

I led the project from design to deployment — restructuring the architecture with Lit and Web Components, integrating WebGL elements for visual depth, and fine-tuning animations with GSAP. The refactor improved performance and maintainability, while the new design delivered a more vibrant, polished experience for Chromebook users.

Contributed to a high-profile interactive platform highlighting Google’s ecosystem for game developers and players. I created Three.js visual components and built accessible, validated forms, integrating them with Lit, TypeScript, and GSAP to deliver smooth, responsive experiences.

An interactive Roblox game created to showcase the new Media.Monks office in Buenos Aires. Players can explore a detailed 3D model of the office, hunt for hidden *medialunas*, and reach the legendary **Golden Mate**.

I collaborated with the team from early development to release, focusing on **3D implementation**, **UI**, and **game mechanics**. Built with **Lua**, custom 3D assets, and Roblox’s game engine.

An interactive demo app showcasing Chromebook features. I led the project end-to-end: component architecture with Lit, a GSAP animation system for scene transitions, performance tuning (lazy loading, timeline batching), and accessibility/keyboard support. Delivered as an in-OS experience.

An interactive demo app showcasing Chromebook features. I led the project end-to-end: component architecture with Lit, a GSAP animation system for scene transitions, performance tuning (lazy loading, timeline batching), and accessibility/keyboard support. Delivered as an in-OS experience.